Human mind is the most complex machine ev­­­­­er made. It is so creative that sometimes human being himself get confused that from where such huge idea or discovery comes in his mind. The basic purpose of this article is to discuss one of the creative approaches used by man that has given new life to business and also to the advertisement industry and that creation is none other than plastic business cards.

The concept of plastic business cards is very old but the human mind has added a new life to it. Plastic business cards have proved that continuous innovation and changes increase the life of a product to a great extent.

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